Hey all! Hope you had a great Independence day weekend!
Back to business as usual here ; )
First up, Sony has officially gotten into the price wars. Yaysers!
Just last week, Pocketbook joined in on the price-cutting fun by reducing prices on three of their eReaders and now, Sony has done the same with three of it’s own e-ink badboys.
Sony Reader Pocket Edition (was $169, now $149)
Sony Reader Touch Edition (was $199, now $169)
Sony Reader 3G Daily edition (was $349, now $299)
But as The Digital Reader points out, this may not be enough. The Pocket Edition is the SAME price as the Nook wifi, yet has only 512MB memory and isn’t wifi capable! It’s seriously overpriced for what it offers compared to the equally priced Nook. Same is true for their Daily edition. Three hundred dollars! That’s one hundred more than the Kindle or Nook 3G and the difference is barely anything other than it’s slightly larger screen.
I dunno Sony. You might want to rethink this one boys….just sayin.
I’m finding it hard to believe this is all Sony has up it’s sleeve. These price cuts just don’t seem aggressive enough given the competition. Sony cannot expect to realistically compete against a $149 Nook with their less capable Pocket Edition. They just can’t.
Hopefully, this is just the first step in a preparation for bigger news…maybe a new device? Pearl powered screen perhaps? Let’s hope.

